Betanin Source, Shade & Composition
Beetroot red color comes from the root of the red beet, Beta vulgaris L., the same plant as table beet and sugar beet. The pigment of the red root is a group of betalains, a family of nitrogen-containing pigments that is unrelated to anthocyanins and found in beets, amaranth and a few other plants. Red-violet betacyanins, mainly betanin, give the color, and yellow betaxanthins, such as vulgaxanin, are minor companions.
The shade depends on conditions. In a weakly acidic to neutral medium betanin is a clean, bluish red. Under strongly acidic conditions the hue moves toward violet, and in alkaline conditions the molecule breaks down and the color turns yellow-brown, so pH is the first thing a formulator checks. Concentration also changes the impression, because a dilute solution looks pink and a concentrated one looks deep magenta.
The powder consists of the pigment together with a carrier. Beetroot red is a water-soluble color, so the carrier is maltodextrin, a carbohydrate that dries the juice extract into a stable powder and protects the pigment from air. The pigment is accompanied by the natural sugars, organic acids, salts and earthy-smelling compounds of the beet that survive purification. The carrier gives the powder its bulk and flow.
Red beet is grown as a root crop, and the pigment is taken from the juice or from an aqueous extract of the root. Pigment content varies with variety and growing conditions, and the extract also carries sugars, salts and nitrate, which processing reduces but does not remove entirely. Beetroot red color therefore keeps a trace of the vegetable’s sweetness and earthy aroma.












